Cheetah Mobile Rebrands Mobile Ad To Ad Platform

A developer of mobile utility and content apps, cheetah mobile rebrands its mobile promotion business to Cheetah Ads today.. Formerly known as Cheetah Ad Platform, the provider offers full-screen upward video ads that improved by Cheetah’s artificial knowledge expertise.

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Cheetah Ads offers various global reach, with more than 600 million users from more than 200 nations across Cheetah Mobile’s list. These include News Republic, Live.me, Clean Master, and CM Security and partner apps such as musical.ly.
“Cheetah Ads effectively spots vertical video ads across the entire mobile campaign,” said Scarlett Xiao, SVP of Global Marketing and Business Development at Cheetah Mobile in a report. “Our technology has the power to change ads into helpful and excellent expertise to the delight of both users and brand sponsors.”

Source: Retailtouchpoints.com

Appeared first on https://blog.brandgos.com/.

10 Ways Bad Web Design Can Damage Your Online Business

Today, thanks to some DIY tools and services, just about anyone can design a website. However, that does not mean everyone should. Whether you hire an expert web designer or plan to build your site, you should avoid these bad web design no-nos.

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1. Your site is not mobile-friendly

“In 2015, mobile users exceeded desktop users, and Google told us that they are giving higher precedence to websites that have some mobile experience,” says Mark Tuchscherer, president, Geeks Chicago. “Yet we still have designers and developers allowing clients only to have a desktop version of their sites. Everybody must have a responsive site in 2017, and trying to pass off your desktop site to mobile users is the biggest no-no. Not only will this make you sick to visitors but search engines will also not be your biggest supporter.”

2. Use graphics for text

“All text on a web should be crawlable by search engine bot,” says Dominguez. However, “having pictures as text prevents search engines from crawling your site, which in turn will reflect negatively on your SEO. Images as text will also make your site heavy. So avoid using images as text at all cost.”

3. Complicated navigation

Don’t make it hard for visitors to drive your site and find what they are looking for suddenly (in just a click or two). Keep navigation easy by using a horizontal menu with low explanatory labels (typically no more than seven pieces) across the top of each page, with one level of dropdown menus. Also, be sure to include a search box at the head of each page.

4. Have inconsistent style

“If your site has a different color palette, does not follow typographical best practices (kerning, leading, tracking, etc.) or uses inconsistent typography, it will not project professionalism to your fans,” and it will likely turn off considered customers, says Pamela Webber, CMO, 99designs.
To avoid style struggles and create a consistent look for your web or e-commerce site, “be sure to create a brand style example first and follow it consistently during your website design.”

5. Use splash page

“Splash and entrance pages have no sense in today's online world,” says Janyer Dominguez, vice president of web development, iPartnerMedia. “They [just] go up your website's bounce rate because users cannot find what they are looking for, so they devise.”
Instead of using a splash page, “your site should have a conventional home page,” he says. “If you want to send a message or trigger a communication, then use a modal or popup window. Using a regular home page also helps with SEO.”

6. Use indeed fake or stock photographs

“While the use of stock photography may improve elements of your website’s design, using these photos to serve your people [or products can come across as cheesy or inauthentic],” says Russell Frazier, digital marketing specialist, Visigility. “We all know the happy lady with the headset does not work for you. Pull out your camera or hire a local photographer to take actual photos of your team. Your proposed buyers will find this far more genuine” and will be more likely to believe and buy from you.

7. Your logo not clickable to the home page

“According to KoMarketing, 36 percent of visitors will click the company logo to reach the home page,” says Laura Casanova, creative director, ONTRAPORT. However, if the logo is not clickable, they may think the site is broken and drop. “To quickly get your logo clickable, just put your <img> tag within an opening <a> tag and a closing </a> tag, and it matches efficient and clickable.”

8. Automated music or sound

“Sites should not have automated music or sound,” states Ed Brancheau, CEO, Goozleology. “Yes, it is sometimes okay to have a video be automated to catch the visitor's awareness, but automated audio is shrill and doubtful. In split tests that we ran, automatic audio so drastically reduced the on-page time that we never even think it anymore.”

9. Using too many big images or videos

“Images, animations, and videos are weighty, and too many on a web page can significantly delay your site,” says Webber.
Moreover, “an Adobe study found that 39 percent of people will stop assaulting with a website if the pictures take too long to load,” says Casanova. “At the prospect of losing almost your visitors, use a free online image optimizer tool, such as Optimizilla, to decrease your image’s pixel count without discrediting quality, guaranteeing a shorter load time for guests.”

10. Not containing white space

“If using white space, your content gives a greater impression on the reader,” says Sarah Batista, Vistaprint Digital. “We have all seen sites that are noticed full of text and graphics. They are distracting, and you end up holding tiny if any, information. That is the opposite of your website’s target.

Source: Cio.com

Appeared first on https://blog.brandgos.com/.

6 Of The Most Creative Curriculum Vitae We Have Never Viewed Ever

It is nearly impossible to ensure your CV gets the awareness it rates.
In fact, more than 40 percent of leasing managers use less than 60 seconds viewing at a resume, according to a 2016 CareerBuilder poll of 2,100 HR experts.
To stand out, some job candidates have taken resume-writing to a whole new different. Here are seven of the most imaginative resumes professionals have made to surprise manager.

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Box of Pizza

A college student and professional designer in Brisbane, Australia named Zina Luke concluded that since her line of work is very obvious in nature, her CV should be too.
Luke created a faux pizza creative curriculum vitae includes toppings made from software logos in which she is expert and a list of abilities in the form of a fake takeout receipt.
[caption id="attachment_7367" align="aligncenter" width="600"] Photo courtesy of Zina Luke[/caption]
"See what is out there and do anything conversely," Luke writes on her blog.

Creative curriculum vitae inspired from iPad

While employers may depress to find out that this iPad made of cardboard, they are sure to recognize it.
Boston and Los-Angeles based cameraman Joshua Barnatt made the fake iPad performing his CV to encourage potential clients how his photos could work for their homepage.
[caption id="attachment_7368" align="aligncenter" width="600"] Photo by Joshua Barnatt[/caption]

Resume from mini-basketball game

One job applicant investigated her proposed boss, Sharon Napier, the CEO of Partners + Napier, and found that the manager liked basketball. To catch Napier's eye, the applicant, Taira Perrault, attached her resume to a mini-basketball game.
A company representative told CNBC that Napier loved receiving the game. Perrault has hired soon after as an associate art director.
[caption id="attachment_7369" align="aligncenter" width="600"] Source: Partners+Napier[/caption]

From container of shampoo

Jessica Nitti-Mahoney, a hair stylist in Denver, Colorado, designed a shampoo bottle (that filled with aromatic hand lotion) as a cover letter, marketing software to entice potential clients.
At first, the bold move did not pay off — salons that Jessica would survey at didn't always have the result she hoped.
"Some salon keepers gave me the stench eye," Nitti-Mahoney told CNBC. "I think they felt scared by my personal branding. I just thought it was awesome."
However, her boss at Salon Orea in Denver loved it. Nitti-Mahoney said that she hopes posting a photo of the bottle on Instagram will help attract more clients to the salon.
http://ift.tt/2mIUKl0

A Lego figurine

Emily Kuret, the cooperation designer for Fjord Toronto Studio, left a lasting impress with her boss Scott Weisbrod when she delivered him a Lego puppet of herself. Kuret designed the Lego piece and attached it to a USB, which included her duty and creative curriculum vitae.
"My trainer had suggested that I leave something behind after my transcript, something that they will treasure me by," Kuret told CNBC. "So I have to find a USB that fit my character."
"I did not bother about reaching out too much," she said. "I was hoping that Scott would find it helpful to have all of my data in one area and wanted it to be a bit more interesting than just writing my name on the USB. A plain USB could easily get missed on his desk."
[caption id="attachment_7370" align="aligncenter" width="600"] Lego Resume Source: Scott Weisbrod[/caption]
Weisbrod, the group manager of the company's Toronto Studio, still keeps the Lego marionette in his case, he told CNBC.
"It left a lasting impression," Weisbrod said. "Because she was very modified first and foremost, it was like: Wow, it is marvelous she went the extra mile."

Donuts Box

Lukas Yla, a marketing specialist from Lithuania, recently moved to San Francisco and wanted to stand out in the full market, according to The Next Web.
So Yla pretended to be a Postmates deliveryman, hand-delivering boxes of donuts directly to the leasing manager of each company he was attempting.
Inside the box of donuts were an initial cover letter, his uume and a link to his LinkedIn profile.
https://twitter.com/jessicascorpio/status/775402187702665216

Source: Cnbc.com

Appeared first on https://blog.brandgos.com/.