Clovis Logo Takes A New Appearance

City of Clovis logo — the Wrangler, riding a bucking horse remembered as Bronco Billy — has been redesigned, and is deliberately being rolled out.
It is one of three new logos the city has adopted — the others used in Old Town and Heritage Grove, the new Northwest Direction village under construction
The logos designed by Seattle-based Bruce Hale, of Bruce Hale Design. The visual artist has done work for leading brands such as Eddie Bauer, Harry & David, and Land O’ Lakes. He has also done work for Clovis-based P-R Farms, his first relationship with the city.

Recommended for You
Internet Solutions New Logo Has Been Released

“They (P-R Farms) had improved the logo and the style Heritage Grove as part of their work,” Kroll said. “They contributed the logo and the name for independent use in that area, and that was the derivation.”
During the improvement of the Heritage Grove logo, he continued, city officials began to consider renewing City of Clovis logo as well as good a formal logo for Old Town.
“The city logo has been around ... since the mid-70s,” he said. “We talked to Bruce Hale about renewing the city logo because we are a little bit of a mixed community than we were in 1975. It is still a Bronco logo, but it is insignificantly more updated.”
“The new logo is a revitalization of what was the existing logo. Clovis is unusual in the way of a city in that it has a distinct heritage that is still relevant. We did not want to reject the identification that was already in place. What I did was change it to become more of a type than an instance, to make it a more modern image,” said Hale, who describes his method as “a modern story of favorite.”

One new enhancement: a gold star above the horse’s head. It serves the city’s support for its veterans and, in appropriate, approves those lost in battle. “There are not many towns that have that at the vanguard,” Hale said.
The Old Town logo, on the other hand, is entirely new. “Old Town never really had an approved logo,” Kroll explained. “Sometimes the light fixtures have been used as a logo — that you can see on our water turret — but that never got properly adopted. We recently renewed the particular plan that is going to guide the fate of Old Town, and we thought, as part of that program, it would be good to come up with a unique logo that could use in a kind of ways.”
The new Old Town logo, which depicts a separate lantern-like light fixture, pays ransom to the water tower.
“The goal was to make it a bigger symbol, and also to move it away from being Victorian because Old Town is not a Victorian-based building,” Hale explained.
It has immense importance for the entire Old Town area, said Kroll.
First and leading, he said, it will be seen on signage for Old Town’s new parking plan.
“Old towns like Clovis not prepared for cars,” Kroll said. “Unlike a purchasing center where you have parking fields right near your business, it is a little bit different. I do not think there’s anything greater than two blocks between a business and a parking lot, but sometimes they are hard to see.”
The new types, he said, will guide visitors to those public areas.
Beyond the parking plan, the logo might be used on anything from other Old Town signage to stickers and T-shirts. A unique version of the logo, specific to members of the Business Organization of Old Town (B.O.O.T), was also produced. Member companies might display it in their windows, Kroll said.
The new logos, he added, “actually represent Clovis. It is respectful of our legacy. We are not using our back on who we were for the last 100 years, but we also think it describes the history of the community Clovis is becoming.”

Source: Fresnobee.com

Appeared first on Brandgos Blog.

7 Important Branding Mistakes To Avoid In Startups

For any business, it is common to commit mistakes. It is also often common to rectify these errors with appropriate steps at the earliest. However, the price of all mistakes is not same. For a developed business with an established market, branding mistakes may not affect their brand image at all.

On the other hand, when it happens to startups and the companies that are just beginning with their brand campaign may find these mistakes fatal. This is exactly why start-ups to take mistakes more seriously when they can affect their brand image.
Let us introduce here seven common branding mistakes that startups should avoid.

Recommended for You
3 Brand Building Lessons From Successful Corporations

1. Trying to please everyone at the same time

No business can please everyone unless it becomes a unique brand like Google or Facebook. It applies in particular to startups and small companies. They have limited resources, too many budget constraints, lack of talents and workforce and above all, lack of experience. With the limitation on every front, they just cannot afford to make a significant stance to address the millions.
They have to offer something within their capacity, and so they need to serve a target audience with their offerings. When a business tries to please everyone, they fail to create interest in their business Brent. This is why it is important to make your voice heard within a particular audience rather than everyone in the full open market.

2. Not taking the help of analytics and metrics

Finally, you need to evaluate the engagement of audience with your brand frequently, and you can only do this with the help of analytics and metrics. For both the mobile app and website periodic evaluation of the user parameters are important to detect the hindering elements and create a plan for improving the digital presence of the brand.
In the case of social media also frequently take note of user metrics the volume of visitors and the contents of the parameter that are enjoying more popularity over others. Analytics and metrics help you perfecting your content strategy from time to time and gain more discoverability and traction.

3. Not being able to create a definitive and immediate impression

Most startups do not understand the power of a business brand and accordingly take steps from the early days of their operation. How can you make your brand synonymous with the products or services you sell? For example just the way online payment service reminds you of PayPal, how can your product similarly refer to your brand?
For building such a definitive and immediate impression with your business name, you need to create a rigorous web presence. Creating a stable and strong brand identity will also have its positive effect on the search engine ranks. When heating search engine positions are important for businesses to make their business offerings discoverable it is the brand that makes a crucial part of it.

4. Lacking a compelling presence on social media

For making purchases buyers depend on social media reviews, comments, and business contents more than ever. Naturally, businesses all find it crucial to make a robust social media presence. Startups in spite of having their social media business page are not regular and frequent with their contents and brand promotion.
Make sure you frequently participate in social media conversation. Secondly, create a where righty of social media posts with the right mix of video image text animation graphics and text content representing your brand story and business offerings.
Remain engaged with your audience with frequent comments and responses to the public. Run promotional campaigns and try to stand out from the rest with innovative campaign ideas. Take help of automation tools like Hootsuite for frequent social media posting.

5. Consistency in branding mistakes elements

What are the typical items that constitute a business brand? Is it just the logo or the packaging of the products, the user experience of the website or a mobile app or the overall impact of business through multiple avenues and variety of channels? We can presume that the last one is correct. This is why consistency in all brand elements in respect of appearance and brand message is truly important if you want to create a lasting impression on your audience.
If you are going to build a new mobile app for your business, it cannot look entirely different from your existing website. Similarly, with the new design of your site, you just cannot change everything from the previous version. The common elements that your audience usually connects your brand wheat should remain constant and unaltered.

6. Duplicating the competitors

Many small businesses and startups when starting with their website and the digital campaign they just follow the footprints of their competitor brands and they end up creating a website or a mobile app or a social media page for their business which look similar to their competitors.
In spite of offering unique and never before quality in your products and services, you feel to create an impression of your business brand just because of providing the similar look and feel like your competitors.

7. Lacking solid content strategy and frequent updates

For any business website, it is important to stay alive with regular content updates. When you publish materials regularly, you automatically create bigger chances to be discovered by the organic traffic searching related keywords across the search engines.
There is no better way to build a loyal audience who look up to your brand than by delivering unique and relevant content rich with helpful information and insights. To make your content strategy help your business brand here are some effective tips.
Publish text content that is quickly scannable and engaging for the little attention span of the mobile audience. When creating rich media content, take care of the file size so that they do not put a hindrance for the page loading speed. Instead of offering a large volume of the text provides a mix of contents with visual playing a predominant role.
To conclude,
Startups are more prone to branding mistakes than the large enterprises. It is also them who suffer from these branding mistakes most. For any start up remaining alerted and responsive to the audience engagement is the most important thing to make their brand shine through.

Source: Techstory.in

Appeared first on Brandgos Blog.

15 Inspiration Pictures That Will Change Your Mind

It is easy enough to bemoan our destiny and be depressed by the wrongs of this world. It takes much more struggle to see the good in people, to carry out good acts, and to give others the right path through your case. However, even the smallest ray of light can do so much to motivate people.
We at Brandgos are confident that there are plenty of beautiful things in the world that humanity can be satisfied with, and we think that the following collection of pictures helps determine this.

A baby girl wipes off the tears of people on TV.

They got informed at the airport and determined to give a hug each other.

A firefighter puts an oxygen mask on a kitten that rescued from a flaming building.

Maritime runs beside a boy who fell back his club in a marathon.

An 84-year-old lady was ashamed to walk around a hospital in her clothes, so her grandson put one on as well.

The workers of a washing firm put on superhero costumes to cheer up children in the hospital.

Once a week, this guy gives free haircuts to the homeless person.

Some surfers help a baby whale after it got dropped.

A young pig got stuck in a wall, and the whole people turned up to see him set free.

A man gets help going to put on his tie.

Someone worked out how to serve several pets at the same time.

Two men rescue a drowning sheep.

People band together to push on a train to help a woman who got stuck between the stage and train.

These people took the time to give a drink to a dehydrated koala.

Moreover, finally: just a child hugging his best friend inspiration pictures.

Source: Brightside.me

Appeared first on Brandgos Blog.