Cheetah Mobile Rebrands Mobile Ad To Ad Platform

A developer of mobile utility and content apps, cheetah mobile rebrands its mobile promotion business to Cheetah Ads today.. Formerly known as Cheetah Ad Platform, the provider offers full-screen upward video ads that improved by Cheetah’s artificial knowledge expertise.

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Cheetah Ads offers various global reach, with more than 600 million users from more than 200 nations across Cheetah Mobile’s list. These include News Republic, Live.me, Clean Master, and CM Security and partner apps such as musical.ly.
“Cheetah Ads effectively spots vertical video ads across the entire mobile campaign,” said Scarlett Xiao, SVP of Global Marketing and Business Development at Cheetah Mobile in a report. “Our technology has the power to change ads into helpful and excellent expertise to the delight of both users and brand sponsors.”

Source: Retailtouchpoints.com

Appeared first on https://blog.brandgos.com/.

10 Ways Bad Web Design Can Damage Your Online Business

Today, thanks to some DIY tools and services, just about anyone can design a website. However, that does not mean everyone should. Whether you hire an expert web designer or plan to build your site, you should avoid these bad web design no-nos.

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1. Your site is not mobile-friendly

“In 2015, mobile users exceeded desktop users, and Google told us that they are giving higher precedence to websites that have some mobile experience,” says Mark Tuchscherer, president, Geeks Chicago. “Yet we still have designers and developers allowing clients only to have a desktop version of their sites. Everybody must have a responsive site in 2017, and trying to pass off your desktop site to mobile users is the biggest no-no. Not only will this make you sick to visitors but search engines will also not be your biggest supporter.”

2. Use graphics for text

“All text on a web should be crawlable by search engine bot,” says Dominguez. However, “having pictures as text prevents search engines from crawling your site, which in turn will reflect negatively on your SEO. Images as text will also make your site heavy. So avoid using images as text at all cost.”

3. Complicated navigation

Don’t make it hard for visitors to drive your site and find what they are looking for suddenly (in just a click or two). Keep navigation easy by using a horizontal menu with low explanatory labels (typically no more than seven pieces) across the top of each page, with one level of dropdown menus. Also, be sure to include a search box at the head of each page.

4. Have inconsistent style

“If your site has a different color palette, does not follow typographical best practices (kerning, leading, tracking, etc.) or uses inconsistent typography, it will not project professionalism to your fans,” and it will likely turn off considered customers, says Pamela Webber, CMO, 99designs.
To avoid style struggles and create a consistent look for your web or e-commerce site, “be sure to create a brand style example first and follow it consistently during your website design.”

5. Use splash page

“Splash and entrance pages have no sense in today's online world,” says Janyer Dominguez, vice president of web development, iPartnerMedia. “They [just] go up your website's bounce rate because users cannot find what they are looking for, so they devise.”
Instead of using a splash page, “your site should have a conventional home page,” he says. “If you want to send a message or trigger a communication, then use a modal or popup window. Using a regular home page also helps with SEO.”

6. Use indeed fake or stock photographs

“While the use of stock photography may improve elements of your website’s design, using these photos to serve your people [or products can come across as cheesy or inauthentic],” says Russell Frazier, digital marketing specialist, Visigility. “We all know the happy lady with the headset does not work for you. Pull out your camera or hire a local photographer to take actual photos of your team. Your proposed buyers will find this far more genuine” and will be more likely to believe and buy from you.

7. Your logo not clickable to the home page

“According to KoMarketing, 36 percent of visitors will click the company logo to reach the home page,” says Laura Casanova, creative director, ONTRAPORT. However, if the logo is not clickable, they may think the site is broken and drop. “To quickly get your logo clickable, just put your <img> tag within an opening <a> tag and a closing </a> tag, and it matches efficient and clickable.”

8. Automated music or sound

“Sites should not have automated music or sound,” states Ed Brancheau, CEO, Goozleology. “Yes, it is sometimes okay to have a video be automated to catch the visitor's awareness, but automated audio is shrill and doubtful. In split tests that we ran, automatic audio so drastically reduced the on-page time that we never even think it anymore.”

9. Using too many big images or videos

“Images, animations, and videos are weighty, and too many on a web page can significantly delay your site,” says Webber.
Moreover, “an Adobe study found that 39 percent of people will stop assaulting with a website if the pictures take too long to load,” says Casanova. “At the prospect of losing almost your visitors, use a free online image optimizer tool, such as Optimizilla, to decrease your image’s pixel count without discrediting quality, guaranteeing a shorter load time for guests.”

10. Not containing white space

“If using white space, your content gives a greater impression on the reader,” says Sarah Batista, Vistaprint Digital. “We have all seen sites that are noticed full of text and graphics. They are distracting, and you end up holding tiny if any, information. That is the opposite of your website’s target.

Source: Cio.com

Appeared first on https://blog.brandgos.com/.

6 Of The Most Creative Curriculum Vitae We Have Never Viewed Ever

It is nearly impossible to ensure your CV gets the awareness it rates.
In fact, more than 40 percent of leasing managers use less than 60 seconds viewing at a resume, according to a 2016 CareerBuilder poll of 2,100 HR experts.
To stand out, some job candidates have taken resume-writing to a whole new different. Here are seven of the most imaginative resumes professionals have made to surprise manager.

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Box of Pizza

A college student and professional designer in Brisbane, Australia named Zina Luke concluded that since her line of work is very obvious in nature, her CV should be too.
Luke created a faux pizza creative curriculum vitae includes toppings made from software logos in which she is expert and a list of abilities in the form of a fake takeout receipt.
[caption id="attachment_7367" align="aligncenter" width="600"] Photo courtesy of Zina Luke[/caption]
"See what is out there and do anything conversely," Luke writes on her blog.

Creative curriculum vitae inspired from iPad

While employers may depress to find out that this iPad made of cardboard, they are sure to recognize it.
Boston and Los-Angeles based cameraman Joshua Barnatt made the fake iPad performing his CV to encourage potential clients how his photos could work for their homepage.
[caption id="attachment_7368" align="aligncenter" width="600"] Photo by Joshua Barnatt[/caption]

Resume from mini-basketball game

One job applicant investigated her proposed boss, Sharon Napier, the CEO of Partners + Napier, and found that the manager liked basketball. To catch Napier's eye, the applicant, Taira Perrault, attached her resume to a mini-basketball game.
A company representative told CNBC that Napier loved receiving the game. Perrault has hired soon after as an associate art director.
[caption id="attachment_7369" align="aligncenter" width="600"] Source: Partners+Napier[/caption]

From container of shampoo

Jessica Nitti-Mahoney, a hair stylist in Denver, Colorado, designed a shampoo bottle (that filled with aromatic hand lotion) as a cover letter, marketing software to entice potential clients.
At first, the bold move did not pay off — salons that Jessica would survey at didn't always have the result she hoped.
"Some salon keepers gave me the stench eye," Nitti-Mahoney told CNBC. "I think they felt scared by my personal branding. I just thought it was awesome."
However, her boss at Salon Orea in Denver loved it. Nitti-Mahoney said that she hopes posting a photo of the bottle on Instagram will help attract more clients to the salon.
http://ift.tt/2mIUKl0

A Lego figurine

Emily Kuret, the cooperation designer for Fjord Toronto Studio, left a lasting impress with her boss Scott Weisbrod when she delivered him a Lego puppet of herself. Kuret designed the Lego piece and attached it to a USB, which included her duty and creative curriculum vitae.
"My trainer had suggested that I leave something behind after my transcript, something that they will treasure me by," Kuret told CNBC. "So I have to find a USB that fit my character."
"I did not bother about reaching out too much," she said. "I was hoping that Scott would find it helpful to have all of my data in one area and wanted it to be a bit more interesting than just writing my name on the USB. A plain USB could easily get missed on his desk."
[caption id="attachment_7370" align="aligncenter" width="600"] Lego Resume Source: Scott Weisbrod[/caption]
Weisbrod, the group manager of the company's Toronto Studio, still keeps the Lego marionette in his case, he told CNBC.
"It left a lasting impression," Weisbrod said. "Because she was very modified first and foremost, it was like: Wow, it is marvelous she went the extra mile."

Donuts Box

Lukas Yla, a marketing specialist from Lithuania, recently moved to San Francisco and wanted to stand out in the full market, according to The Next Web.
So Yla pretended to be a Postmates deliveryman, hand-delivering boxes of donuts directly to the leasing manager of each company he was attempting.
Inside the box of donuts were an initial cover letter, his uume and a link to his LinkedIn profile.
https://twitter.com/jessicascorpio/status/775402187702665216

Source: Cnbc.com

Appeared first on https://blog.brandgos.com/.

Clovis Logo Takes A New Appearance

City of Clovis logo — the Wrangler, riding a bucking horse remembered as Bronco Billy — has been redesigned, and is deliberately being rolled out.
It is one of three new logos the city has adopted — the others used in Old Town and Heritage Grove, the new Northwest Direction village under construction
The logos designed by Seattle-based Bruce Hale, of Bruce Hale Design. The visual artist has done work for leading brands such as Eddie Bauer, Harry & David, and Land O’ Lakes. He has also done work for Clovis-based P-R Farms, his first relationship with the city.

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“They (P-R Farms) had improved the logo and the style Heritage Grove as part of their work,” Kroll said. “They contributed the logo and the name for independent use in that area, and that was the derivation.”
During the improvement of the Heritage Grove logo, he continued, city officials began to consider renewing City of Clovis logo as well as good a formal logo for Old Town.
“The city logo has been around ... since the mid-70s,” he said. “We talked to Bruce Hale about renewing the city logo because we are a little bit of a mixed community than we were in 1975. It is still a Bronco logo, but it is insignificantly more updated.”
“The new logo is a revitalization of what was the existing logo. Clovis is unusual in the way of a city in that it has a distinct heritage that is still relevant. We did not want to reject the identification that was already in place. What I did was change it to become more of a type than an instance, to make it a more modern image,” said Hale, who describes his method as “a modern story of favorite.”

One new enhancement: a gold star above the horse’s head. It serves the city’s support for its veterans and, in appropriate, approves those lost in battle. “There are not many towns that have that at the vanguard,” Hale said.
The Old Town logo, on the other hand, is entirely new. “Old Town never really had an approved logo,” Kroll explained. “Sometimes the light fixtures have been used as a logo — that you can see on our water turret — but that never got properly adopted. We recently renewed the particular plan that is going to guide the fate of Old Town, and we thought, as part of that program, it would be good to come up with a unique logo that could use in a kind of ways.”
The new Old Town logo, which depicts a separate lantern-like light fixture, pays ransom to the water tower.
“The goal was to make it a bigger symbol, and also to move it away from being Victorian because Old Town is not a Victorian-based building,” Hale explained.
It has immense importance for the entire Old Town area, said Kroll.
First and leading, he said, it will be seen on signage for Old Town’s new parking plan.
“Old towns like Clovis not prepared for cars,” Kroll said. “Unlike a purchasing center where you have parking fields right near your business, it is a little bit different. I do not think there’s anything greater than two blocks between a business and a parking lot, but sometimes they are hard to see.”
The new types, he said, will guide visitors to those public areas.
Beyond the parking plan, the logo might be used on anything from other Old Town signage to stickers and T-shirts. A unique version of the logo, specific to members of the Business Organization of Old Town (B.O.O.T), was also produced. Member companies might display it in their windows, Kroll said.
The new logos, he added, “actually represent Clovis. It is respectful of our legacy. We are not using our back on who we were for the last 100 years, but we also think it describes the history of the community Clovis is becoming.”

Source: Fresnobee.com

Appeared first on Brandgos Blog.

7 Important Branding Mistakes To Avoid In Startups

For any business, it is common to commit mistakes. It is also often common to rectify these errors with appropriate steps at the earliest. However, the price of all mistakes is not same. For a developed business with an established market, branding mistakes may not affect their brand image at all.

On the other hand, when it happens to startups and the companies that are just beginning with their brand campaign may find these mistakes fatal. This is exactly why start-ups to take mistakes more seriously when they can affect their brand image.
Let us introduce here seven common branding mistakes that startups should avoid.

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1. Trying to please everyone at the same time

No business can please everyone unless it becomes a unique brand like Google or Facebook. It applies in particular to startups and small companies. They have limited resources, too many budget constraints, lack of talents and workforce and above all, lack of experience. With the limitation on every front, they just cannot afford to make a significant stance to address the millions.
They have to offer something within their capacity, and so they need to serve a target audience with their offerings. When a business tries to please everyone, they fail to create interest in their business Brent. This is why it is important to make your voice heard within a particular audience rather than everyone in the full open market.

2. Not taking the help of analytics and metrics

Finally, you need to evaluate the engagement of audience with your brand frequently, and you can only do this with the help of analytics and metrics. For both the mobile app and website periodic evaluation of the user parameters are important to detect the hindering elements and create a plan for improving the digital presence of the brand.
In the case of social media also frequently take note of user metrics the volume of visitors and the contents of the parameter that are enjoying more popularity over others. Analytics and metrics help you perfecting your content strategy from time to time and gain more discoverability and traction.

3. Not being able to create a definitive and immediate impression

Most startups do not understand the power of a business brand and accordingly take steps from the early days of their operation. How can you make your brand synonymous with the products or services you sell? For example just the way online payment service reminds you of PayPal, how can your product similarly refer to your brand?
For building such a definitive and immediate impression with your business name, you need to create a rigorous web presence. Creating a stable and strong brand identity will also have its positive effect on the search engine ranks. When heating search engine positions are important for businesses to make their business offerings discoverable it is the brand that makes a crucial part of it.

4. Lacking a compelling presence on social media

For making purchases buyers depend on social media reviews, comments, and business contents more than ever. Naturally, businesses all find it crucial to make a robust social media presence. Startups in spite of having their social media business page are not regular and frequent with their contents and brand promotion.
Make sure you frequently participate in social media conversation. Secondly, create a where righty of social media posts with the right mix of video image text animation graphics and text content representing your brand story and business offerings.
Remain engaged with your audience with frequent comments and responses to the public. Run promotional campaigns and try to stand out from the rest with innovative campaign ideas. Take help of automation tools like Hootsuite for frequent social media posting.

5. Consistency in branding mistakes elements

What are the typical items that constitute a business brand? Is it just the logo or the packaging of the products, the user experience of the website or a mobile app or the overall impact of business through multiple avenues and variety of channels? We can presume that the last one is correct. This is why consistency in all brand elements in respect of appearance and brand message is truly important if you want to create a lasting impression on your audience.
If you are going to build a new mobile app for your business, it cannot look entirely different from your existing website. Similarly, with the new design of your site, you just cannot change everything from the previous version. The common elements that your audience usually connects your brand wheat should remain constant and unaltered.

6. Duplicating the competitors

Many small businesses and startups when starting with their website and the digital campaign they just follow the footprints of their competitor brands and they end up creating a website or a mobile app or a social media page for their business which look similar to their competitors.
In spite of offering unique and never before quality in your products and services, you feel to create an impression of your business brand just because of providing the similar look and feel like your competitors.

7. Lacking solid content strategy and frequent updates

For any business website, it is important to stay alive with regular content updates. When you publish materials regularly, you automatically create bigger chances to be discovered by the organic traffic searching related keywords across the search engines.
There is no better way to build a loyal audience who look up to your brand than by delivering unique and relevant content rich with helpful information and insights. To make your content strategy help your business brand here are some effective tips.
Publish text content that is quickly scannable and engaging for the little attention span of the mobile audience. When creating rich media content, take care of the file size so that they do not put a hindrance for the page loading speed. Instead of offering a large volume of the text provides a mix of contents with visual playing a predominant role.
To conclude,
Startups are more prone to branding mistakes than the large enterprises. It is also them who suffer from these branding mistakes most. For any start up remaining alerted and responsive to the audience engagement is the most important thing to make their brand shine through.

Source: Techstory.in

Appeared first on Brandgos Blog.

15 Inspiration Pictures That Will Change Your Mind

It is easy enough to bemoan our destiny and be depressed by the wrongs of this world. It takes much more struggle to see the good in people, to carry out good acts, and to give others the right path through your case. However, even the smallest ray of light can do so much to motivate people.
We at Brandgos are confident that there are plenty of beautiful things in the world that humanity can be satisfied with, and we think that the following collection of pictures helps determine this.

A baby girl wipes off the tears of people on TV.

They got informed at the airport and determined to give a hug each other.

A firefighter puts an oxygen mask on a kitten that rescued from a flaming building.

Maritime runs beside a boy who fell back his club in a marathon.

An 84-year-old lady was ashamed to walk around a hospital in her clothes, so her grandson put one on as well.

The workers of a washing firm put on superhero costumes to cheer up children in the hospital.

Once a week, this guy gives free haircuts to the homeless person.

Some surfers help a baby whale after it got dropped.

A young pig got stuck in a wall, and the whole people turned up to see him set free.

A man gets help going to put on his tie.

Someone worked out how to serve several pets at the same time.

Two men rescue a drowning sheep.

People band together to push on a train to help a woman who got stuck between the stage and train.

These people took the time to give a drink to a dehydrated koala.

Moreover, finally: just a child hugging his best friend inspiration pictures.

Source: Brightside.me

Appeared first on Brandgos Blog.